Head of Behavioral Economics

On my long-sought quest to find the Head of Behavioral Economics, I still have not found a specific one for any school. I am still in search for someone focusing on the field.

I have found:
Professor Rowena Pecchenino is the Head of the department of economics at the University of Wisconsin and studies in the field of behavioral economics. Her e-mail is Rowena.pecchenino@nuim.ie - http://economics.nuim.ie/staff/ accessed at 1:10pm

Assistant Professor Nicola Fuchs-Schündeln is a Ph.D from Yale but works at Harvard and is interested in behavioral economics. Her e-mail is nfuchs@harvard.edu - http://www.economics.harvard.edu/faculty/directory/faculty/D/F accessed at 1:14pm

James Poterba is a D.Phil from Oxford teaching at MIT and is the department head of economics as I mentioned in class. His e-mail is poterba@mit.edu - http://econ-www.mit.edu/faculty/poterba/ accessed at 1:18pm

Drazen Prelec is a Ph.D from Harvard teaching at MIT as well and is interested in behavioral economics. His e-mail is drewk@mit.edu - http://econ-www.mit.edu/faculty/ accessed at 1:21

And last of all there is Matthew Rabin who teaches at Berkeley (close by hint hint) who has been declared a genius in behavioral economics and got 500 grand for it. His e-mail is "rabin at econ.Berkeley.EDU" - http://www.argmax.com/mt_blog/archive/2000_06_economist_wins.php accessed at 1:25

This was all researched on Friday, July 18th

I have taken the initiative not to e-mail this supposed genius of behavioral economics :]