Meeting & Greeting
. Initial greetings are reserved, yet polite and gracious.
. The handshake accompanied by direct eye contact and the appropriate greeting for the time of day.
. Once a personal relationship has developed, greetings become more personal: men may greet each other with a hug and a handshake and women kiss each other twice on the cheek starting with the right.
Titles
. The proper form of address is the honorific title 'senhor' and 'senhora' with the surname.
. Anyone with a university degree is referred to with the honorific title, plus 'doutour' or 'doutoura' ('doctor') with or without their surname.
. Wait until invited before moving to a first-name basis.
. Use the formal rather than the informal case until your Portuguese friend suggests otherwise.
Building Relationships & Communication
. The Portuguese prefer to do business with those they feel comfortable with, which means those that they know they can trust.
. Therefore, it is advisable to have a mutual contact provide the initial introduction.
. Expect to invest a great deal of time developing the relationship.
. The Portuguese prefer face-to-face meetings rather than written or telephonic communication, which are seen as too impersonal.
. Relationships are built with people, not companies.
. If you change representatives or people on a negotiating team once negotiations have started, the relationship-building process will have to begin again.
. It is important that you treat business colleagues with respect and not do anything to embarrass them.
. Although honest, the Portuguese do not volunteer information unless solicited, especially if remaining silent is in their best interest.
. Although the Portuguese are not emotive speakers and do not use hand gestures, they may be demonstrative when greeting friends. . If you tend to use hand gestures while speaking, you may wish to moderate your behaviour since it may incorrectly be viewed as overtly demonstrative.
. Portugal is a hierarchical culture that respects age and position.
Business Meeting Etiquette
. Appointments are mandatory and should be made 1 to 2 weeks in advance.
. Reconfirm the meeting a few days in advance.
. Initial correspondence should be written in Portuguese.
Negotiating
Wait for your Portuguese colleagues to bring up business. Never rush the relationship-building process.
. Portuguese are very thorough and detail-oriented.
. Portuguese prefer to do business for the long-term although at times they focus on short-term gains.
. Business is conducted slowly. You must not appear impatient.
. Have printed material available in both English and Portuguese.
. Do not use high-pressure sales tactics. Portuguese are offended by aggressive behaviour.
. Portuguese business is hierarchical. The highest-ranking person makes decisions.
. Portuguese negotiate with people - not companies. Do not change your negotiating team or you may have to start over from the beginning.
. Contracts are respected.
http://www.kwintessential.co.uk/resources/global-etiquette/portugal.html
EPGY- Ashish Patel