AD words primer

http://en.wikipedia.org/wiki/AdWords

pretty cool website that randomly gives you slogans
http://www.sloganizer.net/en/

good website for adwords:
https://adwords.google.com/select/Login

good website for search engine optimization:
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291