Search Engine Optimization Primer

http://www.buzzle.com/editorials/4-15-2006-93559.asp

Search Engine Optimization (SEO) is a complex topic with a fairly simple definition: SEO is the science and art of designing a Web site and its content in such a way as to give each Web site page the best chance of being listed and highly ranked by search engines. I describe it as both a science and an art.