Mark Atiyeh
Wednesday, June 25, 2008
AdWords
Adwords offers "pay-per-click" advertising (PPC).The ordering of the paid listings depends on other advertisers' bids (PPC) and the "quality score" of all ads shown for a given search. The quality score is calculated by historical click-through rates and the relevance of an advertiser's ad text and keywords, as determined by Google. In one word, the more hits on an advertisment the more the company pays.
